When marketing events are done well, they can be one of the most powerful tools in your communication arsenal. Many companies avoid live events because they feel the cost is too high and executing an amazing event is too time consuming. However, consumers remember their in-person experiences with a brand much better than any advertisement, e-newsletter or social media post.

A live customer event offers you the best opportunity to showcase and build your brand to a large audience, and this can be done in many ways throughout your event. People love gear and giveaways and those items will remind them of your brand long after the event is over. Entertainment options that promote your company’s culture or achievements are also a memorable way to build brand loyalty.

Because so much of today’s marketing takes place online, a well-planned event gives you an opportunity to interact with your clients face to face. Never underestimate the power of a handshake. This can be an effective way for you to gain the attention and loyalty of your target audience. You will have the opportunity to upsell new items or showcase services that your customers may not have known about before.

Marketing events are also a great way to connect with vendors and key clients to drive sales. Involving the community in your event creates goodwill, helps you reach larger audiences and provides opportunities for media coverage. This is a chance for vendors and customers to get to know your company culture and really see what your brand is all about. Nothing spreads the word faster than when the community is buzzing about your brand or product after your event has ended.

With some strategic planning, your marketing event will be memorable, will build your audience, and will allow you to reach them again after the event is over. Be sure to create buzz about your product prior to the event, showcase your brand with relevant content during the event, and then sustain the interest created by the event with the appropriate marketing and follow-up after. Planning ahead will ensure that your marketing event is successful and provides you the most return on your investment.

If you need help planning your next marketing event, give us a shout at Compass Rose Events, 866-733-1101.